Remember when physicists included references to Britney Spears as a way of drawing readers to their websites? Well, how times have changed!
These days, general websites trap readers by including references to the world's biggest scientific experiment, CERN's LHC.
John Ellis, whose many businesses include suppliers.ie, told me at today's Enterprise Week seminar, that they added the LHC to their site's "News you can use" last month, figuring it would bring some readers.
Media pundits who analysed coverage of the LHC launch recently, reckoned CERN benefited considerably from the potentially negative story about concerns that the new experiment could create a black hole and swallow the planet. Who says there's no such thing as bad publicity? And we hear that the number of applicants for vacancies at CERN has gone through the roof.
There's a chance to learn more about the LHC when the incoming director gives a public talk in the RDS next Monday, November 24 at 7pm. All welcome, admission free, but booking advised.